by Melih Alsaç
When selling real estate in Europe, home staging has become an indispensable strategy to increase the visual appeal of the home, shorten the selling time and attract higher prices. In the modern European market, homes are presented by "adding value" through professional staging techniques, which allows the potential buyer to easily imagine themselves in the home. Unfortunately, the concept of home staging is not yet widespread in Turkey. However, this can be considered as a great opportunity for the Turkish real estate market
.
The Success Secret of Home Staging in Europe
Home staging techniques applied when selling houses in European countries;
- Cleanliness and order: Carefully cleaning every corner of the house, removing unnecessary items and creating a fresh atmosphere,
- Neutral color palette and lighting: Use neutral tones such as white and beige and make maximum use of natural light,
- Minimalist furniture layout: Strategic placement of furniture to make rooms look spacious and useful,
- Digital solutions: Drawing attention to the house in online listings with digital applications such as virtual home staging
and so on. These techniques help homes in Europe sell faster and attract higher offers from buyers.
Why Home Staging is Missing in Turkey?
Real estate marketing in Turkey is based on traditional methods and personal experience. However, European practices show that the first impression of a home plays a critical role in sales success. The lack of a home staging culture in Turkey potentially leads to homes being sold below their real value, taking longer to change hands and reducing competitiveness in the market.
Home Staging for Turkey: An Opportunity and a Necessity
- Increasing Home Value: Avrupa’da staging uygulamaları sayesinde evler, piyasadaki benzerlerine göre %5 ila %20 daha yüksek fiyattan satılabiliyor. Türkiye’de de bu uygulamanın benimsenmesi, ev sahiplerine ve yatırımcılara ciddi kazanç sağlayabilir.
- Shortening Time to Sale: Professional staging techniques help homes find buyers faster. In Turkey, houses stay on the market for a long time, which can lead to the necessity of price reductions.
- Digital and Sustainable Approaches: With digital solutions such as virtual home staging, it is possible to create high impact at low cost. In addition, the use of environmentally friendly and sustainable materials offers a marketing strategy that adapts to modern consumer trends.
Conclusion: Turkey Should Follow Europe
In real estate marketing, Europe is achieving great success with home staging practices. Although this concept has not yet gained enough ground in Turkey, it is of great importance to implement this strategy in order to gain a competitive advantage in the market. Real estate consultants, investors and developers should create a home staging culture and closely follow the practices in Europe in order to increase the attractiveness of homes and accelerate sales.
With the right strategies and practices, home staging in Turkey can breathe new life into both homeowners and the real estate sector. Now, inspired by the success stories of Europe, it is time to popularize this concept in Turkey!
